WELCOME TO THE BOOK
Welcome to the second annual Montague WebWorks “Website Tips and Tricks, and Customer Directory.”
This book is meant to serve two purposes. First, it is a field guide to help increase your knowledge of how websites work, and improve your success with effective techniques to market your business.
I’ve found that many of our customers just don't understand how the Internet works, and how their website fits into the big picture. To have a successful website, you don't necessarily need to know all the technical details, but it is definitely beneficial to understand the inner workings at least a little, and how it all ties together.
And beyond that many of our customers don't know how to market their website online. So, this year's book has a series of new articles on how to use Facebook, Twitter, Pinterest, and other social media sites to promote your business’ website. For the most part these services are free, and don't take much time to use. There are tricks to it, of course, which you can read more about inside.
Second, this is a directory of our customers, almost all of whom are small businesses located in the Pioneer Valley. 800 copies of this book will be distributed to current customers, 400 Franklin County Chamber Holiday Breakfast guests, new customers, and our many associates. It is our hope that all will use this book to not only improve their business website, but also use it as their go-to local business guide when looking for services or products.
And that answers the question, why a printed book from a web-based company? I believe in providing as much value-add as possible to all my customers. There are many options for website hosting out there, but none of those hosting companies will work as hard to promote your business as a matter of course. We always refer our customers when someone we know is looking for a service, and this book is just another way to do that.
Over the past year we have worked with many new customers, all of whom received a copy of last year's book. They report that they found it helpful, and some existing clients have gained new clients of their own because of their presence in here. That's a success story, right there. It's working!
What else is new? In 2015, we gained two new associates here at MWW: Erik Jonsberg, and Pam Kinsmith. Erik is a front-end designer and Bootstrap guru, who has been instrumental in helping transition our RocketFusion platform to use this responsive framework. Pam has brought professional marketing and design skills, and has helped many of our customers find their voice with content rewrites.
Business is growing at Montague WebWorks, and as we grow, we will continue to do our very best to provide superior service in the creation and hosting of your business website. We will also continue to cross-promote your business through the leverage of our growing network of customers and involvement in the community at large.
We’re all in this together, after all.
—Mik Muller, owner