Search Engine Optimization can be as simple as adding customer-focused or industry-related news posts
Every once in a while I take some time out to read up on the latest SEO Tips (Search Engine Optimization) in the web industry, and time and time again what comes out as the Number 1 advice is to make sure you have fresh, relevant content on your website.
The best way to do this is to post semi-regular news articles somewhere on your website. Either having the latest headlines show up in a side-bar, or having a Latest News page, with new items appearing frequently enough that Google doesn't think your site is static, or dead.
Why? Well, there are several reasons, not just so the site doesn't look abandoned...
But, really, the most important reason to post regular news articles to your website is because you can EMAIL them to your customers (as I did with this one).
You have existing customers and potential customers in your Contact Us database. They reached out to you through your website. You should reach back out to them with news about your company, specials and deals, and tips. They want to hear from you, so get back in touch!
Posted: to WebWorks News on Fri, May 2, 2014
Updated: Tue, Nov 25, 2014