By Kate Snyder, Pencil Point Writing
Any Business 101 class will tell you to build the cost of a Chamber of Commerce or local business association membership into your budget. But why is membership worth the investment?
Chamber membership brings benefits back to your wallet by strengthening both your personal network, and your community. Your membership supports events that bring visitors to town, including here in Franklin County: the Better, Greener Living Show; Franklin County Cider Days; Shelburne Falls RiverFest; and Franklin County Pumpkin Fest, among many others.
The Franklin County Chamber of Commerce is one of 14 Massachusetts regional tourism offices and markets the county broadly throughout the Commonwealth. This drives people to our region and stimulates economic activity for your business.
The Chamber also encourages new businesses to open and supports existing business owners by hosting free business counseling by the Small Business Development Center and SCORE, the Service Corps of Retired Executives.
Chambers and business associations serve as referrals for potential customers and clients. People call their offices daily seeking local business recommendations. Who are they going to recommend but their members?
Networking is one of the biggest reasons to join your local business association or Chamber of Commerce. In Franklin County, the Chamber’s breakfasts, meetings, and after hours events provide you with chances to meet other business owners and potential clients and customers. These events offer broad perspectives on subjects related to your business and quality of life, such as public policy, marketing, and current events.
So, if you’re not already a member of your local Chamber or business association, make that investment and join today! And don’t forget to use your membership. Get out there and network!